Models at work Amsterdam

Johnnie Walker Black Label

Models at Work has been taking care of the entire execution of the Johnnie Walker Table Mentoring project. A customized Johnnie Walker trolley is used to let the men of Models at Work give Black Label whisky tastings at high-end locations at the guests’ table. The mentors are trained on knowledge and presentation in order to assure that the qualitative features of the brand are communicated and reconfirmed. Besides booking the models for this project, Models at Work is also responsible for storage and distributing the materials, planning, and briefing of the locations involved.

Captain Morgan

The ‘Pirate Nights’ in various clubs around the country are about entertainment, party and promoting Captain Morgan Spiced Gold Rum! Promotion teams of Models at Work entertain the audience and promote Captain Morgan at the same time. The promotion team provides point-of-sale materials, distributes samples of CM and pampers the audience with gadgets and directly printed personal photos. To smoothen operations at the location Models at Work always deploys a production leader. For this project Models at Work takes responsibility of the storage, distribution and control of the entire stock of materials for the year.

Johnnie Walker Blue Label

The promotions of Johnnie Walker Blue Label Whiskey are about quality and exclusiveness. The ‘Striding Ladies’, wearing clothing with logo of Johnnie Walker (‘the Striding Man’), serve guests a delicious glass of Blue Label during luxury events like the Millionaire Fair and in i.e. Oger stores . The runners of Models at Work make sure that the materials are transported from shed to location and are deliberately set up right there.