L’Oreal
Models at Work has been taking care several promotions of their new fragrances for L'Oreal Luxury Products. A good example is the sampling operation for Emporio Armani Diamonds for Men. Young, male men personified
this new fragrance by Armani in major cities. The boys were carefully selected on charisma and commitment. Besides the street promotions the 'spray men' were used for in-store promotions.


